Effectiveness of Brand Extension in Personal Care Product: A Case Study on Dove of Unilever
Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand, companies...
Swot: Brand and Dove Conditioner Shampoo
Strengths Dove conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well know, Unilever is a Anglo-Dutch multinational corporati...