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Effectiveness of Brand Extension in Personal Care Product: A Case Study on Dove of Unilever

Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand, companies...

Published: 2021-09-14 12:00:08

Swot: Brand and Dove Conditioner Shampoo

Strengths Dove conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well know, Unilever is a Anglo-Dutch multinational corporati...

Published: 2021-09-13 15:50:10